Knick Global

Concept to final product comparison in game art by Knick Global, showing character evolution and environment design in mobile and PC games

The Stages of Game Art with Knick Global: Concept vs Final Product

The Importance of Concept Art in Game Development

Concept art has a basic focus on character design. At this stage, artists do more than merely draw the outside appearance of a character, they are adding personalities to the character through their designs. Facial cues (facial marks), posture, and styles of outfits, as well as small attributes, help artists create characters that can evoke emotions. Collaboration by writers, designers of games, and artists is important, so that the visual components are in line with the character’s progression and the gameplay system. Artists aspire to do more than just get objects to look visually attractive, but to bring the characters to life, in terms of fitting them into the world of the game.